The United States Beer Industry Essay Example for Free

The United States Beer Industry Essay 1.The U.S. brewing industry has become more concentrated over the last two decades for several reasons. a.The consumption of beer has been slowly declining, in order for companies to gain market share, they have to take customers from other companies. This would then lead to some companies to go out of business due to the lack of customers. b.Brand loyalty also increased. Advertisement played a large role. Larger companies were able to spent $0.40 per case of beer sold. Smaller mass-market brewers could not afford to spend near that amount. c.Technological change in canning and distribution lead to the concentration of the brewing industry, as well. The size that a mass-market brewer has to accomplish to acquire all economies of scale has grown. They must produce more beer and achieve more market shares. Not all companies reach minimum efficient scales of production. 2. The competitive structure of the brewing industry using Porter’s five forces model. a.Risk of entry by potential competitors. New micro brewing companies have low barriers of entry. New micro brewing companies do not rely heavily on brand loyalty or economies of scale. Mass market brewers our faced with higher barriers to entry because of brand loyalty of customers and absolute cost advantages. b.Intensity of rivalry of previously established companies new customers are always entering the market as they become legal age and the willingness to consume beer, so mass market brewers try to appeal to them to get their business, minimizing the competition to take other companies competitors. Demand has also been growing, making them less competitive. c. Bargaining power of buyers (buyers may be the individual customers who consume it product) this is low for mass market brewers because there is a large number of buyers available for High microbrewers. d.Bargaining power of suppliers (the organizations that provide input into the industry, such as materials, services and labor) the brewing industry has medium to low bargaining power of suppliers. e.Threat of substitutes is a threat because there are other alcoholic beverages that can be a direct substitute for beer, such as spirits and wine. 3.Small mass market companies in the brewing industry are looking for high barriers of entry, strong bargaining power from suppliers and strong bargaining power from buyers. To reach economies of scale, they would need a lot of money in production volume, causing a high barrier of entry. Suppliers can charge the new companies higher prices because they are also selling to other mass market companies and do not need or depend on the new companies for orders. Buyers are strong and can drive down prices because they do not need to sell the new firms product. There are other mass market beers that already have strong brand loyalty that their customers are purchasing. 4.There are two different strategic groups in the brewing industry: mass market brewers (Anheuser-Busch, SAB-Miller, and Molson Coors) and premium micro brewers. The rivalry is different in both groups. Mass market brewers are more competitive, and focus on getting as much of the market as possible by brewing a beer liked by many. Microbrewers products are focus towards smaller customer by who like distinctive tasting beers.

Critical Analysis of what makes The Lion King a successful musical Ess

Introduction The Lion King musical is a well-known musical that has taken the stages of Broadway, West End and the rest of the world by storm (The Lion King, 1997). Regarding the process of the musical, Artistic Director Julie Taymor’s first thoughts for choosing the Lion King as the next big thing on stage, was classed as ‘impossible’ due to the film’s lack of theatrical material (The Lion King, 1997). Therefore, staging this particular work contained a great deal of uncertainty and the need for taking huge risks. Taymor (1997) suggests how ‘the Lion King was the worst idea possible to create a stage show.’ It has become evident that a number of significant barriers had to be overcome to secure the practicality of the production. In view of this controversy, this dissertation will critically analyse the success of the Lion King by exploring two significant aspects that have helped to make the musical a success. Firstly, the essential components that make u p this theatrical production will be explored and secondly, the roles of each producer within the Lion King and their combined and individual influences they have had from the production will be evaluated. By analysing these two central themes, this paper will show how and why this musical has developed and achieved its phenomenal success. The components can be broken down into the following: dance and movement, character portrayal, masks/puppetry, music, costume design and idealistic process. Each component will be analysed in detail in an attempt to portray how this effectiveness has added to the overall musical vision. Chapter 1 Through dance and movement, the storyline were expanded with the assistance of choreographer, Garth Fagan. A well-renowned choreographer... ...downfalls. Fagan in his own hope want the audience to look at dance without going through boredom or thinking dance as a medicine (Bramley 24:1997). The musical has allowed this particular component to make differences to such challenges from one dance to the next. This was possible due to Fagan’s approach to choreography that are different compared to another choreography that was designed to other Disney films turned musicals i.e. Beauty and the Beast and Little Mermaid. These two notable musicals have taken the stages of Broadway by storm. However, there is an ingredient missing to those shows that Taymor was able to capture from beginning to end with the Lion King. It was a risky challenge that Fagan radically took out of the negative into the positive with the use of vocabulary to approach the use of dance and movement as part of a highly successful musical. Critical Analysis of what makes The Lion King a successful musical Ess Introduction The Lion King musical is a well-known musical that has taken the stages of Broadway, West End and the rest of the world by storm (The Lion King, 1997). Regarding the process of the musical, Artistic Director Julie Taymor’s first thoughts for choosing the Lion King as the next big thing on stage, was classed as ‘impossible’ due to the film’s lack of theatrical material (The Lion King, 1997). Therefore, staging this particular work contained a great deal of uncertainty and the need for taking huge risks. Taymor (1997) suggests how ‘the Lion King was the worst idea possible to create a stage show.’ It has become evident that a number of significant barriers had to be overcome to secure the practicality of the production. In view of this controversy, this dissertation will critically analyse the success of the Lion King by exploring two significant aspects that have helped to make the musical a success. Firstly, the essential components that make u p this theatrical production will be explored and secondly, the roles of each producer within the Lion King and their combined and individual influences they have had from the production will be evaluated. By analysing these two central themes, this paper will show how and why this musical has developed and achieved its phenomenal success. The components can be broken down into the following: dance and movement, character portrayal, masks/puppetry, music, costume design and idealistic process. Each component will be analysed in detail in an attempt to portray how this effectiveness has added to the overall musical vision. Chapter 1 Through dance and movement, the storyline were expanded with the assistance of choreographer, Garth Fagan. A well-renowned choreographer... ...downfalls. Fagan in his own hope want the audience to look at dance without going through boredom or thinking dance as a medicine (Bramley 24:1997). The musical has allowed this particular component to make differences to such challenges from one dance to the next. This was possible due to Fagan’s approach to choreography that are different compared to another choreography that was designed to other Disney films turned musicals i.e. Beauty and the Beast and Little Mermaid. These two notable musicals have taken the stages of Broadway by storm. However, there is an ingredient missing to those shows that Taymor was able to capture from beginning to end with the Lion King. It was a risky challenge that Fagan radically took out of the negative into the positive with the use of vocabulary to approach the use of dance and movement as part of a highly successful musical.

The Vicious Cycle of Broken Homes and Unsuccessful Marriages

Children from broken homes become disenchanted with the idea of marriage. When they grow up, they come to distrust its role as a social institution and look at it lightly. According to statistics, a high percentage of people from broken homes end up with unsuccessful marriages (Rossi, 1990, p. 246). Research on broken homes show the overwhelming negative impact of broken homes on the psychological health of children. Studies show, for example, that delinquency is related to broken families.Parental neglect plays a part in the frequency of delinquency among females, particularly when this neglect results from a broken home . Children from broken homes are also more likely to develop attention deficit disorders than children from normal families. They tend to suffer more damaging mental problems that influence them to make incorrect decisions in life (Rossi, 1990, p. 247). These children could sustain these psychological problems in their early adulthood, making them unfit to handle re sponsibilities in a marriage setting (Coleman, 1976, p. 389).Other studies show that children from broken homes are more likely to have sex before the age of 16. It’s been shown that the adolescent mind is not developed enough to make strong life decisions. If children are pushed to marry because of unwanted pregnancies, then the resulting marriage is more in danger of falling apart. As children in broken homes become more and more distrustful of marriage and sustain more psychological trauma, broken marriages unsuccessful marriages form a vicious cycle that leaves everyone a victim. Early intervention is needed to correct children’s view of marriage and themselves.However, this is not easy to do as research also shows that broken homes lead to educational difficulties in children. People from broken families must seek counseling to strengthen their marriages. Education plays a vital role in stopping this vicious cycle, but it must be done early and regularly through t he victims’ lives. References Coleman, J. C. (1976). Abnormal Psychology and Modern Life. New York: Scott, Foresman. Rossi, A. S. (1990). Of human bonding: parent-child relations across the life course. Piscataway: Aldine Transaction.

Comparing All Quiet On The Western Front, The Wars, and A...

All Quiet On The Western Front, The Wars, and A Farewell To Arms Any and all events in ones life may change a person profoundly, but the effect may not always be as expected. For instance, situations of despair may cause feelings of depression and uncertainty to develop in an individual, as would likely be expected. However, those same situations could ultimately lead to a sense of fulfilment or enlightenment. In the novels All Quiet On The Western Front by Erich Remarque, The Wars by Timothy Findley, and A Farewell To Arms by Ernest Hemmingway, the varying possibilities of the effects of war on an individual are clearly displayed. In All Quiet On The Western Front, Paul Baumer finds the war has changed not only the way he views†¦show more content†¦That aspect of his previous life seems unreal and incomprehensible, perhaps even vague because since he came to the war he feels cut off from his early life. It is as if he has lost the person he used to be. Not only does Paul feel he has lost himself as he used to be, but he also believes tha t he would not be able to recapture his past, even if given the chance: †¦these memories of former times do not awaken desire so much as sorrow†¦Once we had such desires-but they return not. They are past, they belong to another world that is gone from us. (Remarque, pg.106). From this quote it is clear that Paul feels his childhood is out of reach. He has lost his desire to recapture his memories, perhaps recognising that they may not mean all that much to him now anyway, due to the fact that he feels he has already lost the world those memories originated from. When Paul returns home on leave, he realises that it may not be him losing a previous world of memories, rather the previous world is losing him: I cannot feel at home amongst these things†¦There is a distance, a veil between us. (Remarque, Pg.139). Paul feels out of place when he returns home, reinforcing his fears that the war has changed him irreversibly. As Paul recognises this occurring change througho ut the novel, his thoughts and actions become reclusive. After killing an enemy soldier in battle, the effects of the war on his sense ofShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagessituates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a